This can be especially important if you want strangers to follow you organically because they like your content or mission. If you are using social media to grow a personal or professional brand, then this short bio at the top of your business profile can help viewers get a quick idea of your offering. At a very minimum, the bio will give people an idea of what you’re all about. Pro tip: it helps to start off by narrowing your ideas down to the words that express your personality or brand best.Įven people who do not yet follow you on Instagram can see your bio, and depending on how you use it, this space could help propel your account success. You can always check your character count using the Picsart word and character counter tool.īelow, we’ll get into some Instagram bio ideas and tips on how to stick to just the essentials. The Instagram bio character limit is 150 characters, so you’ll need to be brief. When you know what to put in an Instagram bio, you start using this space as a way to show off your key skills, aspects of your unique personality, and in the case of professional accounts, even your contact information. Your Instagram bio is like a business card for your profile. The Perfect Formula: How to Write an Instagram Bio.
